Membership retention strategy: A marathon, not a sprint
Mike Morrison is the Co-founder at The Membership Guys.
In this session
– Why member retention is as, if not more, important than acquiring new members
– How to keep the dialogue going within your membership site
– The reasons members join and cancel
– 3 tactics on how to handle cancellations, and what most people get wrong
– Tips to win back members who have cancelled or lapsed
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